CONSERVATION INTERNATIONAL / PROTECT AN ACRE

Conservation International (CI) is an organization based out of Washington DC that is committed to creating a global movement that will help protect and sustain Earth's plant and animal diversity. One of the many tasks they have set themselves is the problem of climate change. Unknown to many is that deforestation, and more specifically, the willful destruction of tropical forest areas for farming and other purposes, contributes up to 20% of the world's carbon emissions.

Atmosphere BBDO was tasked to provide the interactive component of a campaign that would inform the public about deforestation's link to climate change, and provide them with a way to help. A micro site was developed where people could protect a piece of forest by purchasing one or more acres from a communal forest area shared by all. Their name would then be attached to their acre for all to see. The rest of the site was dedicated to the education of climate change with respect to deforestation, notably in the form of a video introduction by Harrison Ford, the campaign's spokesperson, and founding member of CI. To date many thousands of acres have been protected by people from all over the world.