In 1985, Emirates Airlines flew its first routes out of Dubai with two leased aircraft. In the decades since, the airline has grown to epitomize the high-end travel experience and now encompasses more than 135 aircraft that fly to more than 100 destinations in 60 countries around the world. In 2006, recognizing the importance of creating an equally high-touch experience in the digital space, Emirates joined forces with Atmosphere to rebuild Emirates.com into a premier brand experience and booking engine. In the years since the launch of the new, award-winning Emirates.com, bookings per day have increased by 45% and overall site revenues have increased by 30%.

To help Emirates keep pace with the changing expectations of an upscale, knowledgeable customer base — as well as take advantage of constant advancements in technology — we continuously update and revamp the website, with the latest improvements including everything from more intuitive navigation to larger, more engaging imagery. But with even more dramatic changes currently in development for the coming year, it’s clear that both Atmosphere and Emirates are committed to making Emirates.com as unique and talked-about a destination as the city of Dubai itself.