A global payments technology company that connects consumers, businesses, banks and governments in more than 200 countries and territories, Visa’s business is built on enabling people everywhere to use digital currency instead of cash and checks.

In 2011, on the eve of Visa’s 25th Anniversary as an Olympics sponsor, Visa tasked Atmosphere to create a digital platform for the London 2012 Olympic Games. Challenged to make Visa “the most social brand at the most social Olympic Games in history,” Atmosphere, in partnership with Visa and its agency partners, created, designed and developed the world’s first Global Cheer Platform.

Part of Visa’s “Go World” campaign, the effort utilizes leading social media platforms, along with television and digital advertising and usage promotions, to create a global participatory experience that aims to transform the devotion of fans into online cheers, inspiring more than 70 Visa-sponsored athletes as they prepare for and compete at the Games.