Known as the best-kept secret in IT, Cognizant had built its business and reputation as a client-focused outsourcing service leader. In late 2009, in the midst of an historic economic upheaval and a period of seismic change across many of the industries it served, Cognizant welcomed Atmosphere as lead marketing agency. Our mission: to reposition the company as a tier-one provider of strategic consulting services to a global audience of CEOs, CIOs and IT VP/Directors.
With the launch of Cognizant’s first-ever global platform, Atmosphere has created an ongoing advertising framework that has not only introduced a brand, but a unique and ownable perspective on the technological, business and social forces impacting the way organizations operate, compete and innovate across the world.
The nascent initiative includes interactive, mobile, and tablet advertising, as well as both online and offline efforts that will expand and evolve as we cascade the messaging across the company’s global footprint and into industry segments crucial to Cognizant’s business.