A division of the Johnson & Johnson Company, DePuy is a premier provider of joint treatment solutions for men and women worldwide. Over the years, through product innovations, extensions and acquisitions, they have developed a complete portfolio of surgical and non-surgical solutions that have propelled their dual mission to transform the lives of patients and enhance the capabilities of physicians around the globe.
As DePuy’s digital agency of record since 2008, Atmosphere has played a critical role in helping this orthopedics leader become as customer-focused online as they are offline, beginning with the challenge of delivering a common brand presence from a global suite of more than 300 websites, many of which engaged the audience under different brand names. With this varied company and product portfolio, establishing the One DePuy Platform for business growth & global alignment has been a strategic priority, while balancing that business driver with evolving patient, surgeon, payer and regulatory needs remains an ongoing requirement.
Since its launch in 2010, the new DePuy.com has provided patients with an intuitive mechanism for exploring solutions to joint pain within a human, value-based interface that encourages them to take control of their condition and return to full motion and quality of life. The website also acts as a professional destination that offers a single source of information and rich immersive content about products and educational resources.
Today, we’re proud to partner with DePuy on truly innovative ways to improve patient outcomes and increase the efficiency of treatment delivery. Recognizing that smartphones, tablets and the maturation of mobile computing has the potential to revolutionize orthopedic treatment and recovery to the benefit of health care patients and professionals alike, Atmosphere is currently helping DePuy intelligently extend the site platform into new spaces, introduce relevant new tools and deliver personalized, customizable content along the full continuum of care.