For press enquiries: Michelle Parks McCourt, michelle@atmosphereproximity.com
For job opportunities: Kim Gross, kimberly@atmosphereproximity.com
For new business opportunities: newbusiness@atmosphereproximity.com
Atmosphere Proximity
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
Phone: 212-827-2500
Fax: 212-827-2525
ARMSTRONG
THE PRODUCT AS A CANVAS
In 2008, Atmosphere redesigned the flooring site and homepage for Armstrong
World Industries, armstrong.com. Armstrong is a global leader in the design and manufacture
of floors, ceilings and cabinets.
Armstrong.com gave Atmosphere the opportunity to highlight its expertise in site navigation and
user experience. Restructuring a large product catalog and a variety of B2C and B2B content,
Atmosphere was able to create easy to navigate hub for customers worldwide.
The Armstrong online experience was designed to echo the honesty and integrity of the Armstrong
brand. Key to this branding message was the innovation of placing the website and its content on Armstrong
floors, using them as a canvas. This emphasized the qualitative differentiators of the product, as well as
creating an immersive, dynamic and usable experience for customers.
