To learn more about Atmosphere BBDO, to inquire about potential business partnerships, or to discuss career opportunities, please contact us.
E-mail: info@atmospherebbdo.com
Phone: 212-827-2500
Fax: 212-827-2525
Atmosphere BBDO
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
Phone: 212-827-2500
Fax: 212-827-2525
Atmosphere BBDO
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
BUD LIGHT
DUDEMADNESS.COM
Tasked with extending Bud Light’s popular “Dude” TV commercials into the digital arena, Atmosphere developed a way to build on both the essence of the campaign and the social nature of the brand itself. From “The Call of Dude” (a web-to-mobile application that proves the word “dude” can indeed be employed to convey almost anything) to “Check Your Dudeness” (a strange but ultimately scientific set of stimuli that decodes a person’s innate “dudeness”) to a video page for circulating favorite Dude moments, every interaction on the site is designed to let users share a Bud Light-branded laugh with friends. (Kind of like buying a round of beers without ending up with that annoying bar tab.)
