E-mail: info@atmospherebbdo.com
Phone: 212-827-2500
Fax: 212-827-2525
Atmosphere BBDO
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
TARGET
HEALTH
Target came to AtmosphereBBDO and BBDO to make Target and Target.com top-of-mind as the store or destination of choice for mom's to find family wellness or family treatment information and products. On September 16, 2007, the "Long Live Happy" integrated campaign launched to change perceptions and inspire guests to look store-wide at Target and Target.com for all their healthy living needs. Online external advertising features products from sporting goods, cooking appliances and pharmacy to tell the story that living a healthy life is easier than they think and Target has hundreds of products to help guests feel good and be well. Thematic ads lead mom to relevant health topical pages on Target.com/health where she can get healthy tips, read relevant articles on the topic and learn about related products to make her home a healthy and happy one.
