Red Hot Summer online campaign is a unique kind of "serial" entertainment incorporating video, music and interesting technologies with a richly branded interface. Designed to promote Target’s summer branding campaign, Red Hot Summer, allows guests to follow the story of a vibrant young woman on a journey of discovery across the country. Solving each challenge unlocks the rest of the week’s journal entries and free music to download. The 8-week adventure captures a spirit of playful discovery and the opportunity to win a brand new Saturn Sky™ convertible.